Sunflower oil "FLORIS" is the most popular trademark in Moldova in its category

Sunflower oil "FLORIS" is the most popular trademark in Moldova in its category

06.02.2018

"Floarea Soarelui" SA is the largest producer of sunflower oil in Moldova; the management of the company summed up the results of participation in the exhibition "Made in Moldova", which was held at MoldExpo in Chisinau from January 31st to February 4th, 2018.

Traditionally, the visitors of the exhibition not only get acquainted with new products of Moldovan producers, but also have the opportunity to purchase different products without extra charges.

Brand Manager of "Floarea Soarelui" SA, Roman Rudenko said: "4.500 bottles of "FLORIS" sunflower oil were sold from the well-designed stand during the five days of the exhibition, thanks to the successfully accommodated place in the central pavilion of the exhibition. Our stand was visited by more than 1500 people, including businessmen interested in large export deliveries. "

This year, "Floarea Soarelui" SA has represented two new products, "FLORIS-Rustic" and "FLORIS-Chili" sunflower oils (unrefined raw sunflower oil and sunflower oil with chilli), which are not yet sold in retail and they’re being used to study possible demands of customers.

Roman Rudenko: "Unfortunately, unrefined raw sunflower oil has a very limited shelf life - only four months. Therefore, large retail chains are showing little interest in it. However, unrefined raw sunflower oil attracts small-wholesale buyers, who have a faster turnover. As for the sunflower oil with chili, a small experimental batch was made particularly for the exhibition, and it was sold on the first day. Our company will make a decision to launch the production of the new sunflower oil with chili in industrial volumes, considering the results of the exhibition, we believe this oil will have its buyers. We are pleased with the results of participation in the "Made in Moldova" exhibition and we consider a successful promotion of our products at the domestic market. "

"Floarea Soarelui" SA is the largest producer of sunflower oil in Moldova, selling it in bulk and packed in bottles of 1 liter, 3 liters and 5 liters. The company is the part of the "TRANS OIL Group", headed by entrepreneur Vaja Jhashi. Besides "Floarea Soarelui" SA, "TRANS OIL Group" has a factory for the production of sunflower oil in Ceadir-Lunga city (Trans Oil Refinary), 13 grain storages located throughout the country, more than 100 grain and oilseeds reception stations, as well as two terminals, and the terminal for export of sunflower oil at the International Free Port of Giurgiulesti.